Landing Page - 2023
Talent Acquisition
This initiative involved the development of a dynamic landing page using the VideoAsk platform, which enables interactive video flows tailored to user engagement. Designed specifically for prospective university students, the landing page showcased real-life video testimonials from current students at the Universidad del Pacífico. Through a highly personalised and intuitive format, students candidly discussed their academic challenges, extracurricular activities, and social experiences. As a result, the landing page generated a 40% increase in leads from prospective applicants, demonstrating the effectiveness of the approach in engaging and converting interested students.
Project Overview
WEBSITE - UNIVERSIDAD DEL PACÍFICO
Education in crisis due to COVID-19: How did the pandemic impact university enrolments? Over the past three years, there has been a noticeable decline in the number of applications and university admissions, a situation exacerbated by the pandemic. Given this scenario, the goal was to increase enrolments, and research methods were implemented to determine the best way to reach high school students in their final years.
The Problem
Uncertainty about the transition
How can we showcase the university life of a student at La Pacífico?
Fear of choosing the wrong career
How can we help students choose a career that matches their vocation?
Lack of trust in content
How can we genuinely connect with students through an authentic message?
The Solution
A landing page with interactive videos and a redesigned digital strategy to connect authentically with future students. By leveraging interactive video technology, the platform successfully translated genuine student voices into a compelling recruitment tool—positioning the university as the most suitable and inspiring choice through storytelling that felt both sincere and accessible.
Generate connection through storytelling
Sharing the university experience as told by the students themselves.
Redesign the Digital Marketing strategy
Email communication with content related to careers of interest and data from academic advisors.
Experiential Events and Workshops
Career events must be dynamic so that students leave with a clearer and more practical idea of what to expect.
The Team
My Role
- • UX Designer
- • UX Researcher
Team
- • Marketing: 5
- • Product: 3
- • UX: 3
- • Architecture: 1
Timeline
- • 3 weeks: Research and supplier alliances
- • 5 weeks: Definition, design, and testing
- • 6 weeks: Implementation and production launch
The Result
A web platform was implemented that allows applicants to share their university experiences through interactive videos, giving prospective students a clearer vision of university life.
Technologies & Tools Used
Figma
Protyping and Design
Loom
Interviews
Typeform
Forms
Video Ask
Interactive video platform