Empowering teams to build meaningful digital experiences
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I am a passionate Product Manager and UX Leader with over 6 years of experience in digital product development. My focus is on understanding business challenges and user needs, creating scalable, engaging solutions with a strong emphasis on UX.
With a background in both design and product management, I bring a unique perspective to every project. I believe in data-driven decision making, collaborative approaches, and continuous improvement.
Who am I? I’ve excellent interpersonal skills and a high level of empathy. These are qualities I have strengthened by working with people from diverse backgrounds, origins, and cultures, as well as through my travels.
If you are looking for a passionate, creative Product Owner who is not afraid to take on challenging tasks, feel free to contact me.
Exploring Kunstmuseum Basel
Traveling
A beautiful cafe to work in
Reduced research time by 80%
Led a comprehensive UX redesign for BBVA's mobile banking application, The bank aimed to improve foreign exchange simulation within the BBVA app. The intention was to increase the number of transactions carried out through this process and to establish it as the go-to digital option for currency exchange among users. I decided to conduct research using ChatGPT and Alsoasked, implementing AI and maximising technology to overcome the challenge.
40% increase in registered users
Education in crisis due to COVID-19: How did the pandemic impact university enrolments? Over the past three years, there has been a noticeable decline in the number of applications and university admissions, a situation exacerbated by the pandemic. Given this scenario, the goal was to increase enrolments, and research methods were implemented to determine the best way to reach high school students in their final years.
Led the implementation of essential features in the UPexperience app, enabling a safe and efficient hybrid return to campus life.
During the COVID-19 pandemic, the education sector underwent an unprecedented transformation—a sudden shift from in-person classes to a fully remote environment. This challenge required the rapid adaptation of methodologies and technologies, all while navigating ongoing changes in health regulations set by the WHO. In response to this scenario, I led the integration of key features in the UPexperience app as a Product Manager, enabling a safe and efficient return to campus through biometric technology.
Grew to over 20,000 active users across 4 Latin American countries
Led the development of a comprehensive mobile application enhancing the student experience at Universidad del Pacífico. The app integrated academic resources, campus services, and community features, resulting in 85% adoption among students.
I facilitate ongoing collaboration with key stakeholders to align project goals with user needs. By integrating business strategy, UX design,implementation, product management, and clear communication, I drive successful outcomes.
Conducting comprehensive user research to understand behaviors, needs, and motivations, using methodologies such as interviews, surveys, and usability testing to inform product decisions.
I define the product vision and goals together with the team and key stakeholders. I ensure that the roadmap aligns with the business strategy and company values throughout the product lifecycle.
Creating intuitive and engaging user experiences through wireframing, prototyping, and iterative design processes, focusing on usability, accessibility, and visual coherence.
Continuous product evolution requires smart prioritization. I define and analyze KPIs to focus efforts and optimize the backlog while ensuring transparent stakeholder communication and integrating user feedback.
In this episode, I discuss the changing roles of product owners and product managers in the technology industry. We highlight the significance of artificial intelligence in automating repetitive tasks and enhancing data analysis in product management.
Additionally, we emphasize the essential skills needed in this field, such as effective communication, adaptability, and autonomy.
Furthermore, we explore how artificial intelligence affects daily operations and the future of product management, underscoring the importance of validating and measuring the implementation of technological solutions.
Freelancer - Remote
2024 - Present
Universidad del Pacífico - Remote
2021 - 2023
Universidad del Pacífico - Lima, Perú
2018 - 2021
Alexis Luyo
Solutions Architect at Universidad del Pacífico
"Yoanna always seeks to have a broad perspective on the environment and a deep understanding of the problem or reality being studied. With high empathy for users and an agile approach to project management, she manages to propose and build effective solutions."
Enrique Diaz
Senior Technical Product Manager at U-planner
"I am very pleased to recommend Yoanna Hernandez as an expert in Product Ownership and UX Design. During my time working with her, I witnessed her great skill in relating to end users and understanding their needs. Her focus on simplicity and usability is evident in everything she does and has greatly contributed to the success of the solutions that Uplanner has built."
Edgardo Flores
Mobile Team Lead at U.planner at U-planner
"Yoanna stands out for her ability to understand user needs and translate them into intuitive and attractive design solutions, even for mobile devices. Additionally, during the time we worked together, Yoanna was instrumental in facilitating collaboration between development teams, ensuring that business priorities aligned with user needs."
Intermediate
Native Speaker
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